Florida grown, globally focused
Beginnings
Iced from a hot idea, a Florida company took a polar plunge idea into success. Sensing a growing interest in cold water therapy but limited accessible options, they carved a niche in the wellness market. The road to their sleek, affordable cold tubs wasn't a quick dip, however. It took time, resilience, and a relentless focus on crafting the perfect product to transform their initial concept into a market leader.
Our Values
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Customer Centricity
Understand customer needs and exceed expectations.
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Innovation
Seek continuous improvement, pushing boundaries of design and functionality to create the most effective product
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Accessibility
Make our product available to everyone, driving to create affordable and user-friendly cold tub solutions
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Resilience
Acknowledge the challenges in product development in order to overcome obstacles and deliver exceptional quality.
Impact and Purpose Focused
Our cutting-edge cold plunges turn discomfort into daily wins for your mind, mood, and physical resilience. We know it's not for everyone, but that's what makes it exciting. We're making resilience the new superpower. Are you ready to rise to the challenge?